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Survey & research glossary

Plain-language definitions for the terms you'll run into designing and analyzing surveys.

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Sample

The subset of a population that actually responds to your survey, used to estimate what the whole population thinks.

Sample size

The number of respondents needed for a survey's results to reliably represent the target population, given a chosen confidence level and margin of error.

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Skip logic

A rule that ends a survey early, or skips later questions, based on how a respondent answered an earlier one.

Slider question

A question answered by dragging a handle along a numeric range, rather than picking from discrete options.

Start rate

The share of people who received a survey invitation and actually opened and began the survey, regardless of whether they finished it.

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Statistical significance

A measure of how likely it is that a result reflects a real effect rather than random chance, typically based on sample size and the size of the observed difference.

Survey logic

Any rule that changes what a respondent sees next based on their previous answers - includes skip logic, branching, and piping.